I am led to believe, this will be ready for launch, within a couple of weeks.
I am noticing a lot of preparation work, by Betdaq/Ladbrokes people, both on social media platforms, and internally, by people who have obviously thought things thru, pretty well.
It may be, initial seeding/offers, will just be a buffet for the professionals, but, I have always felt, Betfair would face a serious challenge, if anyone stepped up, and, am quietly hopeful.
Whether the platforms, can handle the extra traffic/be profitable, is debatable, but, just like, I think its possible, Microsoft could be gone in 10 yrs, I have always felt the same about Betfair.
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